Does a domain's age influence SEO?

The role of domain age in SEO

The domain age can play a role in a website’s SEO performance, but its significance is often misunderstood and overestimated. It is a common assumption that older domains automatically rank better in search engine results pages. While there is some truth to this, it’s important to delve deeper into how and why domain age can impact SEO.

Trust from search engines

Search engines like Google consider many factors when determining a website’s ranking. Domain age can be considered as a factor contributing to the website’s “trust”. Over time, older domains may have accumulated more content, backlinks, and user interactions, which can signal credibility and relevance to search engines.

One out of many factors

While older domains may have an advantage due to their history and accumulated authority, it’s important to understand that domain age alone is not a guarantee of high SEO ranking. The quality of the content, user experience, mobile optimization, and many other factors play a much larger role in modern SEO.

Quality content and updates

An older domain that hasn’t been updated with quality content or doesn’t adhere to modern SEO best practices (E-E-A-T), won’t automatically rank better than a new domain. Google and other search engines prioritize websites that offer value to the user, regardless of the domain’s age.


Older domains often have a more robust backlink profile simply because they’ve had more time to accumulate links. But again, it’s the quality and relevance of those backlinks, rather than the quantity, that really matter.

Myths and Misconceptions

Not the decisive factor

Even though domain age can play a role, it is far from the only or most decisive factor in SEO.
Google and other search engines prioritize content quality, user experience, and relevant backlinks much more.

No automatic priority.

An older domain doesn’t automatically get priority over newer domains.
If a new domain quickly achieves good content quality and robust backlinks, it can rank just as well or better than an older domain.

Relevance over age

Search engines’ primary goal is to deliver the most relevant and useful content to users.
This means that relevance and quality often carry more weight than just the age of the domain.

Best practices

  • Focus on content: Regardless of your domain’s age, it’s important to focus on producing high-quality, relevant, and valuable content for your users.
  • Optimization: Continue optimizing your website for search engines through technical SEO, mobile-friendliness, and user experience.
  • Backlinks: Work on building strong backlinks from other credible and relevant sources, which can have a significant impact on your website’s SEO.

Ultimately, domain age is one of many factors that can affect a website’s SEO.
While it can contribute to a degree of credibility and authority, it’s important to remember that ongoing optimization, content quality, and user experience play a much more central role in modern SEO strategies.