EXPERT KNOWLEDGE
Knowledge base
Get our advice, tips and tricks right here.
We share our knowledge in photography, video, SEO and communication. Use the buttons below to go directly to the area you want to know more about or scroll down to see if there is something you want to know more about.
PHOTO&VIDEO | SEO | COMMUNICATION
PHOTO AND VIDEO
Learn more about photo and video.
We guide and advise you on everything from preparing the perfect portrait photo session to choosing the right photographer.
We give you insights into various aspects of photography, video, and visual storytelling.
Prepare for your portrait photo session
Here are 6 sharp tips
Prepare for your portrait session with our corporate photographer’s 6 key tips on how to get ready in the best way.
Portrait or headshot – What should you choose?
What’s the difference between a portrait and a headshot? and which is best to choose?
Get more information about portraits and headshots right here.
Choose the right photographer.
When choosing the right photographer for you, your business, and your project, there are several factors to consider to get closer to finding the right photographer. Here are some criteria we believe can help you determine if a photographer is right for you and your business:
The importance of a professional employee presentation
Learn the importance of employee presentation in the digital age and how it can strengthen your company’s online image and connection with customers.
When you are your brand: portrait photography in the service industry
In the service industry, where you are your own best brand, portrait photography becomes a crucial tool to convey your unique value and professionalism. But how do you make sure your portrait tells the right story?
What is event photography
Event photography is the professional documentation of business events such as conferences, product launches, and networking sessions. In this guide, we explains what event photography is, why it matters for companies, and how it supports branding and communication long after the event has ended.
How to hire the best event photographer for your event
Choosing the right event photographer is crucial for any business gathering. In this guide, we explain how to find and hire the best professional to document your event with precision and purpose.
SEO
This section is your guide to understanding and learning about search engine optimization. Learn what SEO is, how it can improve your online presence and why usability optimization is crucial for your website.
Refine your strategy for optimal results with SEO analysis.
The keyword analysis is the foundation of any effective SEO strategy. This process helps you understand which keywords and phrases your potential customers use when searching for products or services like yours. A thorough keyword analysis ensures that your website is visible to the right people, increasing traffic and improving conversion rates.
What is global SEO?
Global SEO focuses on optimizing a website for an international audience, including adaptation to different languages and cultures, with the aim of improving visibility across borders in global search results.
What is local SEO?
Local SEO refers to the process of optimizing your online presence to appear in local search results, which is crucial for businesses targeting customers within a specific geographic area.
What is image optimization?
Image optimization is about striking a balance between good image quality and an appropriate file size. This ensures fast loading times and an enhanced user experience, which in turn positively impacts your website’s SEO ranking. Read more about it here.
User experience optimization: Create an intuitive experience
User-friendliness optimization can enhance the success of your website. Learn about elements such as easy navigation, mobile-friendliness, and fast loading times, and their impact on SEO.
Content SEO: The Key to Valuable Content
In a world where the internet is filled with countless websites, how do you ensure that your website stands out? The answer lies in Content SEO. In this post, we will explore how quality content can improve your website’s visibility in search engines and create a more engaging experience for your visitors.
What is SEO?
Not sure what SEO is and what it actually does? Read more here and get a quick overview of what search engine optimization is.
Competitor analysis: Understand your competitors to improve your SEO.
Competitor analyses are an invaluable method for understanding your position in the market and identifying areas for improvement. While a competitor analysis provides valuable insights, it’s important to remember that the ultimate success depends on your ability to implement these insights effectively.
Keyword analysis: The key to targeted SEO success
The keyword analysis is the foundation of any effective SEO strategy. This process helps you understand which keywords and phrases your potential customers use when searching for products or services like yours. A thorough keyword analysis ensures that your website is visible to the right people, increasing traffic and improving conversion rates.
Does a domain’s age influence SEO?
Domain age can indeed play a role in SEO, but its significance is often misunderstood and can vary depending on the context. Here’s what you should know about domain age and SEO:
Communication
Here we explain why professional text production and optimization is a critical investment for any business. Learn how even the smallest details in your texts can have a huge impact on your brand and messaging. With a mix of theory and practical tips, this section gives you the tools to hone your business communication skills.
Tekstproduktion: En strategisk investering
Hvorfor investere i tekstproduktion? Her er fem afgørende grunde til, at professionel tekstproduktion er en vigtig investering for din virksomhed.
Tekstoptimering: Når selv de mindste ting gør en stor forskel
Hvorfor skal man investere i professionel kommunikation? Det er vigtigt, at ens tekster er velovervejet og velproduceret. Og selvom mange tror, at kommaer, bindestreger og andre småting i dine tekster ikke gør en forskel – om det er på sociale medier, din hjemmeside eller noget helt tredje – så har det stor betydning for virksomhedens samlede udtryk udadtil.
Before you step in front of a professional photographer's camera, there are some things you can do to ensure you get better results and make sure your portraits are the best they can be.
Which one should you choose?
What's the difference between a portrait and a headshot? and which is best to choose?
Get more information about portraits and headshots right here.
Which one should you choose?