FOOD & BEVERAGE
How do you create a common thread between an existing look and feel and a completely new concept? And how do you best promote a new concept in an eye-catching way to an established and diverse customer segment?
These were the questions Christina Hansen, former manager of Illum Rooftop, had when she contacted WEcreate.
A NEW CONCEPT IN AN EXCLUSIVE UNIVERSE
WEcreate was contacted in connection with. Illum Rooftop’s humble beginnings.
Former manager of Illum Rooftop, Christina Hansen was hired to start a Food & Beverage department – primarily on the fourth floor of Illum.
A floor that would be dedicated to delicious restaurants and cafés in the exclusive Illum department store.
LUXURY ON THE TOP FLOOR
One of Christina’s most important tasks was to find a photographer who could help make Illum Rooftop a destination – and not just an afterthought.
Therefore, she needed a photographer who could take evocative images and create video material that was appealing to a large and varied customer base. Images that sparked curiosity and interest in a world that was otherwise primarily centered on fashion.
The diverse customer segment would realize that the luxury that existed on the other floors followed suit all the way up to the top floor of Illum.
A COMMON THREAD WITH A PERSONAL TOUCH
Together with the team behind Illum Rooftop, we created a common thread to Illum’s existing image and video material – while at the same time giving the new mood images and video we produced for Illum Rooftop a personal touch, highlighting the exclusive universe on the fourth floor.
We provided the professional sparring needed to ensure that the material had the right expression and sent the desired message.
The images have been used on the website, SoMe and branding in the center.
"Easy to recommend to others"
“Christian is just so perfectionist and ambitious – and he’s also ambitious on behalf of his customers. There’s no junk coming from him, because he won’t do it. He’s honest with customers.
Christian takes it personally. There’s a level of integrity that’s easy to recommend to others because you know people are in good hands” – Christina Hansen, former manager of Illum Rooftop.
